Oversubscribed

Daniel Priestley - Oversubscribed

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.

Are you constantly chasing customers?

Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others?

In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently—customers chase them.

This book will show you:

- The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do.

- Specific steps for getting into the mind of your customer so they only want to buy from your business

- How to structure campaigns and product launches that systematically get your business Oversubscribed

- How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services

The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.

Detaily o knihe:

Počet strán: 320
Rozmer: 217 x 140 mm
Jazyk: anglický
Väzba: brožovaná
Rok vydania: 2020
EAN: 9780857088253
Vydavateľstvo: Capstone